CENTER FOR BUSINESS
AS AN AGENT OF WORLD BENEFIT

Enhancing the physical health, body image and self-esteem of teenage girls is the spirit behind Shift Inc., a club created solely for teenage girls who strive to achieve a healthier life. The objective of helping the members of Shift take action and actuate a behavioral change is manifested through building strong, surrounding community that provides support and encouragement, valuable information that helps teenage girls make wiser decisions toward their health and tools that bring planning and focus in achievement of these goals.

Coca-Cola is the largest private sector employer in Africa, with more than 60,000 employees. It has operated in Africa for more than 75 years and over the last five years has invested more than $600 million in new plants, updated equipments and employee training. Africa has been a profitable region for the company with continuous increase in revenues as well as unit case volume. But this rate of growth is threatened by the prevalence of AIDS/HIV crisis in the continent. The company has launched several initiatives to educate, protect and curb the crisis for its employees, in turn helping the economic growth of the whole region. Through partnerships and collaborations several innovative programs have been institutionalized. The prevention and education within the company cascade down, contributing to the health and development of the whole community.

‘Sekem’ means vitality from the sun, the ripples of which have touched people, environment and community in multitude of ways. It is an initiative in Egypt with a vision of sustainable development through economic, social and cultural progress. Operating via an umbrella organization called Sekem Holding, products like natural pharmaceuticals, organic food, and organic textiles are manufactured in a hope to heal the earth and spread prosperity in the country.