CENTER FOR BUSINESS
AS AN AGENT OF WORLD BENEFIT

Westpac, an Australia-based financial services and banking company, has been working with the Cape York indigenous people who face a life expectancy of less than 50 years, have an average annual income of $8,600 per annum, and fewer than 10% of their working age population are in unsubsidized employment. The 10,000 people living in 17 Cape York communities face an epidemic of substance abuse, a breakdown of law and order, and dysfunctional governance structures. Westpac’s involvement represents an innovative way to contribute to capacity building while expanding the company’s customer base. Westpac’s approach includes Family Income Management (FIM), Business Hubs and an assist in the development and implementation of the Computer Culture educational project. In addition, three twelve-month Westpac Fellowships have been established in strategic positions in the regional organizations to help build their capacity to roll out their strategies. Westpac has been named and ranked among the most socially responsible companies in Australia.

GrameenPhone has a dual purpose: to receive an economic return on its investments and to contribute to the economic development of Bangladesh where telecommunications can play a vital role. This is why GrameenPhone, in collaboration with Grameen Bank, is aiming to place one phone in each village to contribute significantly to the economic uplift of those villages. Grameen Phone’s basic strategy is coverage of both urban and rural areas. In contrast to the “island” strategy followed by some companies, which involves connecting isolated islands of urban coverage through transmission links, GrameenPhone builds continuous coverage, cell after cell. While the intensity of coverage may vary from area to area depending on market conditions, the basic strategy of cell-to-cell coverage is applied throughout GrameenPhone’s network.

Grameen Bank (GB) has reversed conventional banking practice by removing the need for collateral and creating a banking system based on mutual trust, accountability, participation and creativity. GB provides credit to the poorest of the poor in rural Bangladesh, without any collateral. At GB, credit is a cost effective weapon to fight poverty and it serves as a catalyst in the overall development of socio-economic conditions of the poor who have been kept outside the banking orbit on the grounds that they are poor and hence not bankable. Since the bank does not wish to take any borrower to the court of law in case of non-repayment, it does not require the borrowers to sign any legal instrument. Although each borrower must belong to a five-member group, the group is not required to give any guarantee for a loan to its member. Repayment responsibility solely rests on the individual borrower, while the group and the Grameen Bank center oversee that everyone behaves in a responsible way and none gets into a repayment problem. There is no form of joint liability, i.e. group members are not responsible to pay on behalf of a defaulting member.

Macroplastic, maker of plastic bags, along with a businessman from a supermarket chain, a non-governmental organization and the Federation of Industries (FIEP) for the state of Curitiba have decided to address the issue of garbage pollution in one of Brasil’s most industrialized regions. The innovative scheme to address the consumer-caused pollution is working in one area, Matinho. Macroplastic produces grocery bags of 6 different colors (rather than traditional, single one-design-fits-all bags). A supermarket chain purchases the bags for their regular packaging needs, the consumers receive the bags for free when shopping for groceries, and get educated about recycling process by trash collectors who are trained to separate and handle the trash correctly and communicate with consumers around the right use of bags.

According to Natura's website, the search for beauty is a legitimate yearning of all human beings, but based on stereotypes imposed by society. Natura believes we must demystify the ideal of beauty and maintain ourselves by cultivating and conserving our bodies. In an effort to move towards a more sustainable business model, Natura, Brazil’s leading cosmetics company, launched a new product line, Nature Ekos. Natura Ekos line of fragrances, personal care and ambience products draws from the wealth of Brazil's biodiversity and is inspired by traditional uses of plant ingredients. In keeping with the concept of sustainability, Natura Ekos products are biodegradable and use bottles and packaging that contain recycled material. Refills are provided for each product, which both reduces their environmental impact and increases the price competitiveness of the Ekos products.

The Beach Solar Laundromat uses eight solar thermal panels to heat water for the Laundromat, potable water for the second floor apartment and for space heating in radiators. The building was built in 1939, and the mechanical retrofit took place in 2002 and 2003. Natural Gas consumption has been reduced by approximately 30% as a result of the energy initiatives undertaken. Revenues have grown 160% over eighteen months as customers actively choose the Beach Solar Laundromat because of its environmentally friendly energy initiatives.

The Winter 2004 Issue of the Stanford Social Innovation Review tells the story of Placer Dome's development of "The Care Project" to facilitate the lay off of more than 13,000 employees in seven countries in a fair and responsible manner. A Canada-based global mining firm, Placer Dome purchased 50 percent of the South Deep Mine from Western Areas Limited in 1999. The mine required massive restructuring in order to make it profitable and to bring it in line with Placer Dome’s safety standards, resulting in nearly a third of the mine’s workforce being let go.

‘Sekem’ means vitality from the sun, the ripples of which have touched people, environment and community in multitude of ways. It is an initiative in Egypt with a vision of sustainable development through economic, social and cultural progress. Operating via an umbrella organization called Sekem Holding, products like natural pharmaceuticals, organic food, and organic textiles are manufactured in a hope to heal the earth and spread prosperity in the country.

E7 is an international environmental NPO comprised of the world's leading electric utilities. Major global environmental and social issues that affect the electric utility industry are considered to be the top priorities of the E7.Each E7 member considers the management of environmental issues among its highest corporate priorities, and all support the concept of Sustainable Development. The E7 electricity companies operate on the national territories of the G8 countries (Canada, France, Germany, Italy, Japan, Russia, United Kingdom and United States). Membership in the E7 is by invitation. The E7 may also invite other organizations from around the world to become Partners and contribute to the implementation of the E7’s goals. The number of E7 members from any single country is limited to a maximum of two (2) and these. must be the largest, or among the two largest, electricity producing companies, in the country that is under consideration. The E7 has a unique operational knowledge of the electricity sector. In other words, the E7’s diversity of experience and expertise complement each other granting it an all-encompassing scope of the global electricity industry. Sharing this wealth of experience with countries facing new pressures on their electrical industry is the most valuable way the E7 can contribute to sustainable development throughout the world.

Over the past 15 years, Groupe DANONE has moved into a number of emerging markets, including China, Indonesia, India, North Africa, and South Africa. In all of these countries, the sale of high quality food products is held back by the low purchasing power of consumers. Today Asia, Latin America and the Africa/Middle East region account for no less than 24% of group sales. To make its products accessible to low-income consumers, the company launched DANONE's Affordability Initiative. Through this Initiative it has developed products with significantly enhanced nutritional value that meets local needs at an affordable price, without compromising high standards for quality and food safety.

“Sustainable agriculture” is a competitive and productive type of agriculture striving to include, in addition to food quality and safety standards, a balance between respect for the environment, economic and social repercussions on the local environment, and profitability. Groupe Danone is one of the first food-manufacturing groups to have committed to sustainable agriculture, an essential requirement for meeting consumer expectations, considered as a complementary approach to organic agriculture. This commitment, however, does not mean that the Group is neglecting organic agriculture, as shown by the purchase of Stonyfield Farm in the United States.

Billing itself as “the hallmark of Environmentally Sensitive Hotels”, The Orchid is a 245-room “ecotel” or Eco-Hotel located in Mumbai, India. It is Asia's first certified eco-friendly, five-star hotel certified as ISO 14001. Guests are encouraged to participate in the hotel’s environmental crusades and they reportedly do so with much enthusiasm and zeal.

Project Shakti is an alternative distribution system and a bottom-of-the-pyramid initiative created by Hindustan Lever Limited (HLL), a subsidiary of Unilever. Shakti allows HLL access to the previously untapped market of rural villages in India, which do not fit the traditional distribution infrastructure. Shakti is oriented to both income generation and community development. By targeting low-income populations, particularly women, this project addresses deep social problems - like iodine deficiency or diarrhea disease - by training Shakti women to provide education about products that address these health issues, and also making the products available in remote areas of the country.

SELCO INDIA (the Solar Electric Light Company) is a solar energy services company that sells, installs and services solar lighting systems to the underserved in rural India. SELCO is headquartered in Bangalore, India and has 25 solar service centers offices in the states of Karnataka, Andhra Pradesh and Kerala. With a staff of more than 150, SELCO has installed more than 45,000 solar lighting systems. SELCO has also partnered with more than 12 local financial institutions. SELCO’s primary mission is to uplift the quality of life among the underserved and also create enabling conditions for income generating activities. Solar lighting has led to better education, smokeless environment and longer working hours; thus uplifting the quality of life of the beneficiaries. SELCO has ensured that its clients can get door-step service and door-step financing: two key components for the successful dissemination of modern energy services in the underserved areas.

Recognizing the sizable challenge of having an aging workforce with an average of mid-fifties at one of its plants in South Africa, Nissan took steps to replenish its workforce. Young relatives of the retirees were recruited to assure continuity of family incomes, older relatives served as their mentors before retiring, and financial planning and small- to medium-size business consultants were provided to all retirees. As a result company rejuvenation stimulated community development.

The development of the new Toyota Prius from its 1997 predecessor was conducted almost from scratch and resulted in improved environmental and driving performance. The Prius, whose name is derived from the Latin for "prior to", is positioned to play a significant role in determining the current and future direction of the automobile. The Prius answers the question of what form vehicles could take in the 21st century if they take the environment into consideration.

Honey Care Africa is an innovative, rapidly expanding Kenyan social enterprise established expressly to increase the income of rural farmers. To date, Honey Care has doubled the income of several thousand small scale farmers through its "Money for Honey" program, which trains them in commercial beekeeping and then buys their honey at a guaranteed price. Honey Care then packages and sells the highest quality African honey. The overall objective of the company is to produce and market high quality honey that will successfully compete on the world market with honey products from elsewhere. To achieve this objective the company has opted to work with the rural community groups in an out-grower model whereby it has introduced modern beekeeping methods using the Langstroth hives. In this approach, the company closely monitors the production process to ensure quality of honey produced by the contracted out- growers.

The third largest cement manufacturer in the world, CEMEX, decided it needed to move from selling materials to selling solutions. Using low fixed prices, materials on credit, pre-costed housing designs, and supervised construction services for Mexicans, CEMEX developed its "Patrimonio Hoy" program to make housing affordable and possible for 70,000 of the poor in Mexico.

Bank ABN AMRO has made sustainability a cornerstone of its business. The bank strives to include a concern for social and environmental issues in the decision-making of every strategic business unit. These activities have gained such prominence that a special unit, the Sustainable Development Group was organized to coordinate sustainability work across the organization. The innovativeness of this sustainability mindset has led to numerous activities that are creating a shift in the impact of ABN AMRO on environment and society.

Waste Management NZ Ltd, the largest waste management and resource recovery service provider in New Zealand and with operations in Australia, has created eco-friendly landfills and introduced innovative resource recovery methods. The company harnesses the gases emitted from its landfills and generates electricity, which is then fed to the national grid. They have successfully demonstrated how waste management companies can not only recover resources and reduce emissions, but also convert waste into an energy source for heating and electrical generation, thus increasing their overall profits. As a result, Waste Management’s landfill gas management skills are utilized by a number of private and territorial authorities in New Zealand, Australia and China.

The story of Hubbard Foods Ltd. of New Zealand represents an innovative approach to Sustainability Reporting (SR). Traditionally, SR is seen as an adjunct, or secondary, reporting process for a company, often performed for external stakeholders and marketed for general public as a means of PR. Hubbard Foods Ltd decided to use their SR process as a means for sustainability implementation – in other words, as a part of their overall change management process. As a result, a new set of Key Performance Area Drivers and Indicators have been devised and integrated into core operations of the company.

A number of major financial institutions have come together to adopt a framework for determining, assessing and managing environmental and social issues in project financing. These global voluntary regulatory guidelines, the “Equator Principles” (EPs), are revolutionizing the way large projects are financed. Banks that adopt the EPs apply them globally to project financing in all industry sectors including mining, oil and gas, and forestry, and they make loans only to those projects whose sponsors aim to be socially responsible and environmentally sound.

The Social Enterprise El Pan de Cada Día (Our Daily Bread) was born in 2003 as the first of its kind in Peru and the only enterprise of its kind to exclusively employ disabled persons (Personas con Discapacidad a/k/a PCD). The company rescues, recuperates and reinserts into society disabled persons of low economic resources that are totally abandoned and that live in extreme poverty in places like the province of Trujillo in La Libertad. The PCD are given dignified living conditions and the opportunity to work regularly for the first time in their lives. The bread and pastry Our Daily Bread produces is sold to approximately 15,000 persons every day in what Peruvians term the "D and E social strata". This segment of the population benefit from the cost and quality of the products created by Our Daily Bread. Working within that poor population the company is fighting against poverty by combining the employment of those at the bottom of the economic pyramid with producing an affordable product for the same.

Among the many rural businesses of post-communist Russia, ALVI Inc. offers a new model of self-reliance and sustainable development. By aligning community interest and business interest, the company has successfully grown into a multi-product organization with high productivity levels and a flourishing community.

Russia, long known as a culture whose people - rich and poor - revere the arts in all its many forms, has also developed a reputation as an emergent economy that is solely driven by immediate profit, if not greed. Since the government provides no tax relief or other incentives for philanthropy, the story of Interros is more noteworthy. Interros has stepped beyond simply giving to providing sustainable development in the area of art, culture and education by supporting long-term social programs in education and culture.

An oil giant, Yukos, is one of the largest Russian-based multi-national corporations and one of the largest CSR actors from the former USSR. Yukos represents one of the most innovative companies in the region when it comes to questions of merging business interests with world benefit. Among the Yukos' particular innovative strategies is its approach to distributing funds for local community development. When most Russian companies provide financial assistance to various organizations in a sporadic, if at all, manner, Yukos organizes an open competition for projects directed towards sustainable community development.