Project Shakti is an alternative distribution system and a bottom-of-the-pyramid initiative created by Hindustan Lever Limited (HLL), a subsidiary of Unilever. Shakti allows HLL access to the previously untapped market of rural villages in India, which do not fit the traditional distibution infrastructure. Shakti is oriented to both income generation and community development. By targeting low-income populations, particularly women, this project addresses deep social problems-like iodine deficiency or diarrhea disease- by training Shakti women to provide education about products that address these health issues, and also making the products available in remote areas of the country. |
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